I’m Sow Serinio, born in Senegal, now living in Greece for 14 years. 

This is My Story.

Like so many others seeking a better future, I had set my sights on France after finishing my studies. But when my visa ran out, that chapter came to an end.

Then life took an unexpected turn; I met a woman from Ioannina.

We fell in love, shared six years together and though our romantic relationship ended, she’s still one of my closest friends.

One dream however stayed with me throughout the years: Hakuna Matata. It was never just about opening a street food stand; it was something much greater. Let me explain.

In the early days in Greece, life was tough. Before the waves of migrants, people often assumed I was either a footballer or a rapper. I did every job imaginable: selling items by the lake, anything to get by. It was disheartening.

My father’s advice at the time, thankfully, got me through these rough times: “Do you understand the real meaning of the word ‘foreigner? He had asked me. Its prefix is ‘foreign.’ Don’t force people to like you. Be patient and they’ll come.”

My dad has always been my role model, and his wisdom my guiding light. 

Things began to shift when a friend suggested I work as a translator at the local refugee camp. I was hired, and gradually, opportunities started to open. In 2014, I joined a Hackathon for migrants and refugees aimed at integrating newcomers into Greek life. Our team won with a local farming proposal but upon execution I realized it wasn’t sustainable. I pivoted and founded Hakuna Matata thanks to funding from The People’s Trust, friends, fans and supporters.

It wasn’t easy. People were hesitant: “You’re a black guy opening a food place. That’ll never work over here.” But smiling, moving forward, and building a community made the difference. Today, we have 5-star reviews, strong local support, and the business is part of a wider cooperative. 

What do I love most about Ioannina? It’s safe, high quality, and will warm to strangers who stay. The kindness of neighbors, who watch out for you, is a strong asset. Still, I wish society would embrace migrants more openly. We’re here to give, not take.

Hakuna Matata isn’t just a business. It’s a reminder that patience and community can turn dreams into a reality.